Commercial Aviation Management
Course Outline
Target Market: Prospective Airline Management Candidates.
This course is designed to provide candidates with an overview of airline management principles and techniques and provides a fundamental introduction which can be followed up with an advanced study course.
Course Objectives:
On completion of this course, delegates will be able to:
1) Identify typical key success factors for an airline.
2) Provide guidelines for developing airline strategy and business plans.
3) Provide you with an overview of the full range of airline commercial management issues and functions.
4) Offer a breakdown of how airlines attempt to build profitability.
5) Provide an understanding of the contribution made by the different airline commercial management elements and thus understand how to maximise synergy between them.
6) Provide Case study examples and online material that applies to this rapidly changing landscape.
Course price: US$390
MODULE 1 – INTRODUCTION TO COMMERCIAL AIRLINE MANAGEMENT
MODULE 2 – INDUSTRY BACKGROUND
MODULE 3 – CUSTOMERS
MODULE 4 – BUSINESS ENVIRONMENT
MODULE 5 – BUSINESS STRATEGY
MODULE 6 – NETWORK PLANNING
MODULE 7 – EQUIPMENT PLANNING
MODULE 8 – PRODUCT
MODULE 9 – SCHEDULING
MODULE 10 – PRICING AND COSTING
MODULE 11 – REVENUE MANAGEMENT
MODULE 12 – DISTRIBUTION AND SALES
MODULE 13 – PROMOTION & ADVERTISING
MODULE 14 – CUSTOMER CARE
MODULE 15 – SYSTEMS
MODULE 16 – MEASUREMENT AND CONTROL
CONCLUSIONS